Supermarkets have hit a log jam when it comes to express lanes. They seem like a good idea but they are fatally flawed because they only have one rule: Item Limits (which are always violated). Here are a few new rules that supermarkets should adopt to increase performance of the Express Lane.
High Performance Cashiers and Baggers
Cashiers that are knowledgeable of what they’re doing goes along way. Would it hurt a cashier to smile and at least pretend to enjoy employment?. Express lane workers should be like the Navy Seals of cashiers. It’s frustrating when a volunteer senior citizen works the express lane and considers bar codes “the mark of the beast” and laser scanners “apocalyptic weaponry”. Baggers need to know that bread, Clorox and ground beef shouldn’t co-mingle in a bag.
Accept only Debit Cards
Nothing is more frustrating than seeing someone whip out a checkbook to pay for five items. Cash is clumsy and no one can do simple math anymore. No gift cards either, 100% of the time there isn’t enough money to foot the bill, so that causes longer waits for your decision to write a check, pay with cash, or find your debit/credit card. Even credit cards take too long because people forget their own name and how to sign it.
Surcharge for going over the limit.
There should be a 50% surcharge for each over the limit item and increases incrementally for each item you go over. This will stop people with 100 items from getting in the 20 item or less line when their grocery bill goes all Fibonacci on them.
No Impulse Items
Remove all the candy and magazines so that people will pay attention when the grocery belt is open for them to place their items. Who cares what celebrity is overweight or having a out of wedlock baby with an alien.
No Cigarette Purchases
No lung candy since we are not allowing any other candy purchases in this line. Nothing is worse than someone finishing up their two item purchase and then remembering they need soft pack of reds. The cashier takes minutes opening the case and bringing back the hard pack which cause great anger in the customer. This cigarette volley goes on as you watch customers in other lanes with full carts leaving the store.
No “Valued Customer” card signup
If you already posses this card and have it at the ready then you are free to use it. However don’t query the cashier entering five phone numbers because you forgot your card.