How many people empty their virtual shopping cart once they get to check out and see that shipping is 50% or more of the purchase price? This happens a lot on eBay. Those catcher’s shin guards are a great price at $35 until you see that it’s $50 to ship it.
Don’t fall for the lure of free shipping because it doesn’t exist. Sellers should just say, “I’ll pay for shipping” because FedUps doesn’t pick up your box and say, “This one’s on us”. Most of the time shipping is built into the price of the item. When something costs $1 to make and sells for $50, offering free shipping is pretty easy. When those infomercials double up your offer but just pay “processing”, be prepared for sticker shock. I’ll just stick to my Amazon Prime Free Shipping that I pay for upfront every year.
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